PRODUCT
Fluegelboten Energy SA will be offering both Paraffin and Diesel. Also, Fluegelboten Energy SA has fully embraced the objectives of the “Petroleum Charter” and the “Petroleum Products Amendment Act 203” which form the cornerstone and driving force behind our business with particular reference to the following:
Promoting and efficient manufacturing, wholesaling and retailing petroleum industry.
- Facilitating and environment conducive to efficient and commercially justifiable investment.
- The creation of employment opportunities and development of small business in the petroleum Sector.
- Ensuring countrywide availability of petroleum products at DoE regulated prices
- Promoting access to affordable petroleum products by low-income consumers for households use.
PRICING
Below are opportunities and threats associated with our Pricing:
OPPORTUNITIES
- Industry is ready to embrace new entrants
- The Charter Is making it possible to enter the market for Young Black owned company which prove beyond reasonable doubt that they are not fronts
- Government Support programmes makes it possible to venture into this industry with funds and support available.
THREATS
- Foreign exchange fluctuations
- Risk associated with supply chain
- Financial institutions who are reluctant to lend startup capital
- Competition from old, well established multinational Companies
- Lack of storage facilities
- Few but extremely strong players in the industry
PROMOTION
We are going to employ the old, well tested business promotion strategy and that is our people. Investing in human resources is the best investment ever in every business.
Our people are essential to our success that is why we are committed to treating our employees fairly, upholding their rights and developing their careers.
Our aim is to create diverse workplaces and develop talent- while upholding the rights of our workforce and giving them simple ways to raise cancers. We prohibit all forms of child, farced or compulsory labour and well as sexual abuse at work.
We recognise and uphold the rights of our workforce to a safe workplace, freedom of association, collective representation, just compensation, job security and opportunities for development.
We work to attract and retain best people at every level. We undertake regular assessment of skills level and competence – aiming to support, develop and reward people with talent and potential.
The only challenge with that strategy is that not every employee is loyal. Big players in the industry will come and poach our staff that we would have invested a lot on.
COMPETETIVE ADVANTAGE
As highlighted before below is a list of our competitive advantage:
- Own transport and excellent knowledge of the land transport system
- Good knowledge and understating of the petroleum charter
- Committed, trained and dedicated staff
- Good strategic relationship with our Refineries and Suppliers
- Good strategic relations with our prospective customers
LOCATION AND PREMISES
We opt for most strategic locations for our storage as it is convenient to our customers. As most employees struggle with transportation to work so this is also very strategic for our employees as they resides locally.
SOURCE OF PETROLEUM PRODUCT
Below is a list of our Suppliers
- Taliek Fuel
- Chidaz Logistics
- Tamold Petroleum
FUNDING
As highlighted above, one of the Shareholders is a. foreign national and one of our biggest challenge is that local banks are very reluctant to give loans to foreign nationals hence bulk of the funds will come from the Shareholders from their savings
SENSITIVITY ANALYSIS
We believe in both short borrowing as well as short term lending. This will assist us to Micro manage our financial affairs without being affected by unknown future disasters be it natural or man-made. The only challenge is only one shareholder can borrow on behalf of the Organisation as the other Shareholder can’t sign for surety. Nonetheless, we have enough start-up capital from our savings.
OPERATIONAL PLANS
We will be doing both bulk selling of fuel from our deport as well as transporting to various Clients across South Africa using our trucks.